3. What kind of media institution might distribute your media product and why?

I would have the media institute of IPC media to distribute my magazine because:

·      They have distributed magazines such as: Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.

·      IPC also includes:  Look, Now, Chat and Woman; TV entertainment brands including: What's on TV, TV Times and TV & Satellite Week and, online, the goodtoknow network.

·      For women, IPC distribute: Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome

·      IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 14 million users every month.

I would want IPC media to distribute my magazine mainly because they have such a large amount of men and women in their range, but they only have one music magazine that may appeal to people who enjoy pop music. However, NME doesn’t really have as much pop, though it does appeal to a wide audience.

Pop is also associated mainly with females, so this would fit in with many of the female readers. This will also provide a wider audience, as I have aimed my magazine at 8-18 year olds.

My magazine would fill a gap in IPC media’s music magazines mainly because it would bring in more buyers between the ages of 8-16, which, stereotypically, is the age range that pop music appeals to.

http://www.ipcmedia.com/